Race Rock - Robert B. "Bobby" Moore

Robert B. "Bobby" Moore

In just two decades, Bobby Moore has racked up more successes than most people experience in an entire lifetime. Whether he's racing offshore power boats, training and performing with his elephants or promoting his various restaurants, Bobby Moore truly exemplifies the modern self-made entrepreneur.

In 1970, Bobby opened his first eatery at age 20 on the East side of Detroit and converted it into the Keg-A-Brew Saloon which quickly became the most popular bar-and-grill in that part of the city.

As Bobby's successes grew, so did his indulgences. He fell in love with a new "high speed" hobby: offshore power boat racing. He soon became one of the area's most successful racers, winning numerous championships.

Ahead of his time, in 1975 Bobby had a new vision for a themed restaurant driven by his love of racing. The Shipping Channel Restaurant and Marina gave Bobby the opportunity to experiment with the idea of incorporating full-sized racing craft (in this instance, offshore racing boats) into the interior design of a fine dining establishment. In 1981, Bobby purchased a failing local landmark restaurant and converted it to Bobby Moore's Blindfish Seafood and Steakhouse. It quickly became one of the area's top fine dining restaurants and is still today after 16 years.

A successful restaurateur and accomplished racer, Bobby then decided to pursue his childhood dream of owning, training and performing with elephants. He bought his first pachyderm in 1980 and, with the help of one of the country's leading trainers, learned everything he could about elephants. By 1989, Bobby's herd had grown to 13 prize elephants, and he was regarded as one of the top elephant trainers in the world. Before selling his elephants in 1992, Bobby and his "team" were hired to perform with the Ringling Brothers/Barnum & Baily Circus on its first tour in Japan.

Despite his success in this unusual field, Bobby decided to return to his true passion, restaurant development. In April 1992, Bobby brought his ultimate vision to life, opening the original Race Rock in the suburbs of Detroit. The racing-themed restaurant was a museum for motorsports and a huge success. With a team of supporters including some of the top names in motorsports, Bobby decided to expand the concept of Race Rock to an international chain. Teaming up with racing greats Richard and Kyle Petty, Mario and Michael Andretti, John Force, Jeff Gordon, Rusty Wallace, Don Prudhomme, Scott Parker, Ernie Irvan and Geoff Bodine, Bobby opened the flagship Race Rock in Orlando on February 7, 1996, and it has already well exceeded all expectations. Future Race Rock locations under consideration include Las Vegas, New York, London, Tokyo and Brazil.

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